Sustainable Development

Responsible Cotton for our Elves

Dried white cotton flowers with brown branches, on a white background.

We prefer the term "responsible cotton" to "organic cotton," because the latter implies:

Sustainable cultivation without pesticides
Efficient use of water
Protection against soil erosion
Traceability and transparency
Respect for the health of farmers
No microfibers left in the water after washing

A cotton field in full harvest with a blue sky and a few clouds.

Organic cotton flower with a brown stem, seen in close-up.

∆ 〰️ ∆ 〰️

Recycled polyester for the interior.

Diagram illustrating the life cycle of cellulose, showing a bottle of liquid, a brush, a sheet of cellulose, a piece of cotton, a brick of recycled paper, a river, and cellulose extraction.

The stuffing for our elves is made of recycled polyester (rPET) , manufactured from recycled plastic bottles, which:

Prevents plastic from ending up in the oceans or landfills
Uses 59% less energy for its production compared to virgin polyester
Reduces dependence on oil

Sometimes, we directly reuse polyester destined for the trash from a neighboring company . We are therefore inspired by the principles of the circular economy and reusing waste from another company as raw material.

Ball of green wool, ball of white cotton, small green crocheted animal, pine cone, crochet hook and knitting needle on a wooden surface.

“Using recycled polyester reduces our reliance on petroleum as a source of raw materials,” explains the website of outdoor clothing brand Patagonia. Known for making fleece from used soda bottles, unusable manufacturing waste, and worn-out clothing, Patagonia adds, “This reduces waste, extending the lifespan of landfills and reducing toxic emissions from incinerators. It also helps promote new recycling streams for polyester clothing that is no longer wearable.”

For more information : Quebec Zero Waste Association